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Marketing/Brand Strategy

The Marketing/Brand Strategy Committee's role is to plan, coordinate and implement marketing strategies and communications to educate the community of the United Way mission.

Duties and Responsibilities of Marketing/Brand Strategy Committee:

  • Presenting United Way's image to the public
  • Building relationships in and with the community
  • Communicating the impact United Way’s work has in and on the community
  • Educating the public about philanthropy and ways to engage in thoughtful charitable giving
  • Working through the media and personal contacts to meet these aims

2014 Marketing/Brand Strategy Committee

Mike O'Brien - WCLO/WJVL - Chair

Laura Barten - Barten & Associates
Kim Hesgard - Mercy Health System
Tammy Macdonald - BMO Harris Bank
Rick Mueller - JAX Custom Printing
Andrea Perrin - BMO Harris Bank
Dr. Steve Servantez - Badger Veterinary Clinic






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